In the debate surrounding the quality of mixed drinks, measure is often reduced to a technical matter: accurate pours, the balance between sweetness, bitterness and acidity, the replicability of a recipe. But is that enough? Not really. In the bar of the 21st century, what we identify as “measure” has become something far broader — touching organization, service, spatial design and the management of time.
Coqtail magazine
Coqtail – for fine drinkers is the quarterly lifestyle magazine dedicated to mixology and hospitality. Its pages in Italian and English gather stories of Italian and international excellence, leaders in the cocktail industry, experts in the field, emerging talents and entrepreneurs. But also brands, spirits and bubbly. With a refined style and a fresh approach to words and images, it is aimed at readers with a discerning eye for top-quality drinking trends, lovers of travel and everyday luxuries. A natural evolution of Coqtail’s digital magazine, the print edition is available on newsstands and in specialised bookstores, the most prestigious hotel and hospitality locations, private clubs, airports, stations and cocktail bars.
Coqtail magazine
Coqtail – for fine drinkers is the quarterly lifestyle magazine dedicated to mixology and hospitality. Its pages in Italian and English gather stories of Italian and international excellence, leaders in the cocktail industry, experts in the field, emerging talents and entrepreneurs. But also brands, spirits and bubbly. With a refined style and a fresh approach to words and images, it is aimed at readers with a discerning eye for top-quality drinking trends, lovers of travel and everyday luxuries. A natural evolution of Coqtail’s digital magazine, the print edition is available on newsstands and in specialised bookstores, the most prestigious hotel and hospitality locations, private clubs, airports, stations and cocktail bars.
#08. Measures
Issue 8 – March 2026
#08. Measures
Issue 8 – Measures 2026
Coqtail
/ kɒk·teɪl /
There are many stories about the origins of the first cocktail. Many of them are fanciful myths, and some have never been confirmed. However, they all have one fundamental element in common: a rooster's tail. Used as a garnish, and evoked by the shape of a carafe or the colors of a liquid mixture, it represents the inspiration that guided the first bartenders as they experimented with the rudiments of mixology. This gave rise to Coqtail, our neologism that recounts the history of fine drinking.
