Labels guide audiences, shape expectations, define aesthetic languages and help create a sense of belonging. Some open up new possibilities, while others ultimately impose limitations. Meanwhile, bartenders and venues operate within a system where public perception often carries almost as much weight as the quality of the service itself.
Coqtail magazine
Coqtail – for fine drinkers is the quarterly lifestyle magazine dedicated to mixology and hospitality. Its pages in Italian and English gather stories of Italian and international excellence, leaders in the cocktail industry, experts in the field, emerging talents and entrepreneurs. But also brands, spirits and bubbly. With a refined style and a fresh approach to words and images, it is aimed at readers with a discerning eye for top-quality drinking trends, lovers of travel and everyday luxuries. A natural evolution of Coqtail’s digital magazine, the print edition is available on newsstands and in specialised bookstores, the most prestigious hotel and hospitality locations, private clubs, airports, stations and cocktail bars.
Coqtail magazine
Coqtail – for fine drinkers is the quarterly lifestyle magazine dedicated to mixology and hospitality. Its pages in Italian and English gather stories of Italian and international excellence, leaders in the cocktail industry, experts in the field, emerging talents and entrepreneurs. But also brands, spirits and bubbly. With a refined style and a fresh approach to words and images, it is aimed at readers with a discerning eye for top-quality drinking trends, lovers of travel and everyday luxuries. A natural evolution of Coqtail’s digital magazine, the print edition is available on newsstands and in specialised bookstores, the most prestigious hotel and hospitality locations, private clubs, airports, stations and cocktail bars.
#09. Labels
Issue 9 – June 2026
#09. Labels
Issue 9 – June 2026
Coqtail
/ kɒk·teɪl /
There are many stories about the origins of the first cocktail. Many of them are fanciful myths, and some have never been confirmed. However, they all have one fundamental element in common: a rooster's tail. Used as a garnish, and evoked by the shape of a carafe or the colors of a liquid mixture, it represents the inspiration that guided the first bartenders as they experimented with the rudiments of mixology. This gave rise to Coqtail, our neologism that recounts the history of fine drinking.
